Katia Plotnikoff

Professional Consultant & Marketing Strategist

ABOUT ME

"I approach each challenge with a desire to learn, and a positive attitude. It is this, combined with my strong skill set and experience, which makes me a valuable addition to your team. Browse through my CV, to get a better idea of what I can offer your team."

 

Professional History

my roles and responsibilities

August 2016 - August 2017 

  • Digital marketing and media; responsible for developing and implementing the integrated marketing communications plan (including both digital and traditional components) for the Okanagan Wine Festivals Society, online social media management and content creation, online sales strategizing and forecasting

  • Public relations; developing media relationships, curating press releases, media analytics, event coordination

FREELANCE WEB DESIGN
PH WINE AGENCY

April 2017 

  • Custom design and branding development for pH Wine Agency website, worked one on one with client to create website, writing original copy and implementation of back end development for management of internal correspondence. 

  • Ongoing site maintenance and improvements.

MARKETING COORDINATOR
ESD SIMULATION TRAINING

April 2015 - January 2016 

  • Coordination of all marketing aspects for an internationally based company, facilitating the needs of sales associates in Canada, America, United Kingdom and Australia/Asia.

  • Responsibilities included marketing research, social media networking, SEO, email marketing, and reporting statistics, website development and design; basic CSS and HTML development.

ENVIRONMENTAL EDUCATOR & CONSULTANT
WILDSIGHT

May 2013 - June 2015

  • As a seasonal contractor, my role required development and delivery of environmental educational programs for secondary grade students in the Kootenay's. This position allowed me to utilized my public speaking skills and research & strategic planning skills.

  • Working in partnership with the Columbia Basin Trust to deliver the "Know Your Watershed" program; a regionally based water stewardship initiative.

Projects

skills and strengths

Marketing

As part of an integrated marketing plan, I've developed full-scale online marketing plans through conception, management, and execution, in order to realize opportunities and growth objectives for companies.

STRATEGIC ANALYSIS

I research and analyze customer demographics and segmentation to position brands strategically to meet customer demands and growth targets. I am proficient in Google Analytics, PPC & paid social, and SEO.

Consulting

Working with brands big and small, that's my jam! I've worked in many different capacities as a contractor to establish clients branding and design, PR, as well as worked with companies and individuals on a research contract basis.

Education

qualifications and certificates

MARKETING, BBA, OKANAGAN COLLEGE

2015 - 2017

Specializing in marketing, I have developed skills for marketing research, digital and print advertising, team management, and strategic analysis of company case studies.

MARKETING, BBA, UNIVERSIDAD CARLOS III

DE MADRID

International Study Exchange Program 2016

Selected for a study exchange program to pursue courses in international marketing and management for the winter semester of January 2016 until June 2016. During this program I specialized in business simulation and non-linear programming analysis.

ENVIRONMENTAL MANAGEMENT, DIPLOMA, OKANAGAN COLLEGE

2010 - 2013

Specializing in environmental management, I have developed in-depth research and analysis skills, along with reporting and documentation for environmental education and management as well as case by case projects.

Get in Touch

Vancouver, BC, Canada

katia.plotnikoff@gmail.com  /  Tel. 250-808-9565

Success! Message received.

  • LinkedIn - Katia Plotnikoff