Professional Consultant & Marketing Strategist
"I approach each challenge with a desire to learn, and a positive attitude. It is this, combined with my strong skill set and experience, which makes me a valuable addition to your team. Browse through my CV, to get a better idea of what I can offer your team."
my roles and responsibilities
DIGITAL MARKETING & PR
August 2016 - August 2017
Digital marketing and media; responsible for developing and implementing the integrated marketing communications plan (including both digital and traditional components) for the Okanagan Wine Festivals Society, online social media management and content creation, online sales strategizing and forecasting
Public relations; developing media relationships, curating press releases, media analytics, event coordination
FREELANCE WEB DESIGN
Custom design and branding development for pH Wine Agency website, worked one on one with client to create website, writing original copy and implementation of back end development for management of internal correspondence.
Ongoing site maintenance and improvements.
April 2015 - January 2016
Coordination of all marketing aspects for an internationally based company, facilitating the needs of sales associates in Canada, America, United Kingdom and Australia/Asia.
Responsibilities included marketing research, social media networking, SEO, email marketing, and reporting statistics, website development and design; basic CSS and HTML development.
ENVIRONMENTAL EDUCATOR & CONSULTANT
May 2013 - June 2015
As a seasonal contractor, my role required development and delivery of environmental educational programs for secondary grade students in the Kootenay's. This position allowed me to utilized my public speaking skills and research & strategic planning skills.
Working in partnership with the Columbia Basin Trust to deliver the "Know Your Watershed" program; a regionally based water stewardship initiative.
skills and strengths
As part of an integrated marketing plan, I've developed full-scale online marketing plans through conception, management, and execution, in order to realize opportunities and growth objectives for companies.
I research and analyze customer demographics and segmentation to position brands strategically to meet customer demands and growth targets. I am proficient in Google Analytics, PPC & paid social, and SEO.
Working with brands big and small, that's my jam! I've worked in many different capacities as a contractor to establish clients branding and design, PR, as well as worked with companies and individuals on a research contract basis.