Katia Plotnikoff
Professional Consultant & Marketing Strategist
ABOUT ME
"I approach each challenge with a desire to learn, and a positive attitude. It is this, combined with my strong skill set and experience, which makes me a valuable addition to your team. Browse through my CV, to get a better idea of what I can offer your team."
Professional History
my roles and responsibilities
SOCIAL MEDIA MARKETING (CONTRACT)
ANTHONY MEINDL'S ACTOR WORKSHOP
July 2018 - October 2018
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Curated content and copy for the Vancouver Anthony Meindl's Actor Workshop social media platforms, which included crafting copy, creating photography and videography content, editing and photoshop, student engagement and enrolment from social media related workshop capacities, and monitoring success through analytical data in monthly reporting.
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Utilized Asana for project management to align a cohesive messaging and branding across National and International offices.
SOCIAL MEDIA MARKETING (CONTRACT)
NOODLE WAVE MEDIA
January 2018 - March 2018
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Provided to Noodle Wave Media Inc.’s customers on a case-by-case basis social media marketing, content marketing, research, engagement in client relations, graphic design, and reporting.
DIGITAL MARKETING & PR
THE OKANAGAN WINE FESTIVALS SOCIETY
August 2016 - August 2017
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Digital marketing and media; responsible for developing and implementing the integrated marketing communications plan (including both digital and traditional components) for the Okanagan Wine Festivals Society, online social media management and content creation, online sales strategizing and forecasting
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Public relations; developing media relationships, curating press releases, media analytics, event coordination
FREELANCE WEB DESIGN
PH WINE AGENCY
April 2017
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Custom design and branding development for pH Wine Agency website, worked one on one with client to create website, writing original copy and implementation of back end development for management of internal correspondence.
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Ongoing site maintenance and improvements.
MARKETING COORDINATOR
ESD SIMULATION TRAINING
April 2015 - January 2016
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Coordination of all marketing aspects for an internationally based company, facilitating the needs of sales associates in Canada, America, United Kingdom and Australia/Asia.
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Responsibilities included marketing research, social media networking, SEO, email marketing, and reporting statistics, website development and design; basic CSS and HTML development.
ENVIRONMENTAL EDUCATOR & CONSULTANT
WILDSIGHT
May 2013 - June 2015
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As a seasonal contractor, my role required development and delivery of environmental educational programs for secondary grade students in the Kootenay's. This position allowed me to utilized my public speaking skills and research & strategic planning skills.
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Working in partnership with the Columbia Basin Trust to deliver the "Know Your Watershed" program; a regionally based water stewardship initiative.
Projects
skills and strengths
Marketing
As part of an integrated marketing plan, I've developed full-scale online marketing plans through conception, management, and execution, in order to realize opportunities and growth objectives for companies.
STRATEGIC ANALYSIS
I research and analyze customer demographics and segmentation to position brands strategically to meet customer demands and growth targets. I am proficient in Google Analytics, PPC & paid social, and SEO.
Consulting
Working with brands big and small, that's my jam! I've worked in many different capacities as a contractor to establish clients branding and design, PR, as well as worked with companies and individuals on a research contract basis.
Education
qualifications and certificates
MARKETING, BBA, OKANAGAN COLLEGE
2015 - 2017
Specializing in marketing, I have developed skills for marketing research, digital and print advertising, team management, and strategic analysis of company case studies.
MARKETING, BBA, UNIVERSIDAD CARLOS III
DE MADRID
International Study Exchange Program 2016
Selected for a study exchange program to pursue courses in international marketing and management for the winter semester of January 2016 until June 2016. During this program I specialized in business simulation and non-linear programming analysis.
ENVIRONMENTAL MANAGEMENT, DIPLOMA, OKANAGAN COLLEGE
2010 - 2013
Specializing in environmental management, I have developed in-depth research and analysis skills, along with reporting and documentation for environmental education and management as well as case by case projects.
